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It promises a smooth sunkissed hair effect, as if the lights of a camera were hitting the locks. Blondes gain more shine and luminosity.

According to Dougllas Dias, from Studio W Alphaville, the process is done by lightening the threads around the face, adding a few touches of shine to the tips.

“They are suitable for long, medium and even short hair, at chin length and they suit all skin types, as long as there is harmony between the complexion and the hair. I do a variation of thick, wide and thin strands until I reach the desired depth and result ”, he reveals.

Whitening takes up to two hours to complete. Maintenance is four to six months.

“I just don’t recommend it for hair with extremely damaged ends.”

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